Saturday, June 27, 2009

Playstation Home Hits 7 million Users!

Wow! I am completely amazed. I have to admit, when Home first came out there was nothing to do and it was a total disgrace. After about April I found myself constantly on Home with friends and hanging out and having tons of fun.

Home has hit 7 million users and SONY has pointed out some figures for us:

  • In five months, Red Bull's free Air Racegame has been played by 873,136 unique users, clocking up over 2.5 million visits and 575,000 hours of gameplay. Average session duration is 39 minutes.

  • The game cost around 110,000 euros to develop, but has had an estimated marketing value of 1.5 million euros, according to a third-party media consultancy.

  • The three-month campaign around the Watchmen film clocked up 812,544 unique views - compromising 9.3 million viewed minutes - of an exclusive video with director Zack Snyder.

  • Over 3.2 million visits were made to the Watchmen area in Home. The two free avatar items - Rorschach and Nite Owl costumes - were downloaded 1.65 million times.

  • The two-week Star Trek campaign resulted in the sale of 450,000 costumes, 250,000 views of the video, while in two weeks, 125,000 people played Transformers puzzle games to gain a free virtual t-shirt and, if they completed all of them, a virtual trophy for their living area.

Home is optional for all users but if you don't use it, it is your loss because it is a great place to hang out and meet up with friends for a match.

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